Welcome to Edapebaf.com congratulations on finding your way here as thousands of others have before you! After more than thirty years in business and most of that in marketing I am now reducing my work load but not retiring, that means that I am mostly taking consultancy work for marketing agencies, large international or national brands and some academic work too – however I remain active and like to consider all projects so please do contact me with details of your projects. After so many years I still enjoy to advise and assist colleagues in a wide range of industries any way I can. Also I have a huge network of professionals that I can connect you with who will be pleased to assist you.)
…Edapebaf how it all happened
Many years ago, respectably early in my career I came to understand that brands, markets and even demand to a large extent were manufactured by people and marketing almost at will, with some thought, planning and by following some “rules” The whole concept of EdapeBaf started a quite frivolous experiment also, I wanted to prove using a completely made up name that I could create something of value – a brand with an identity. It was fun and thrilling because it worked not just by confirming what I believed but also the “experiment” took on it’s own life and taught me so much more than I never expected. Over time it became a “thing” and in the industry it’s association with my name created value and my name and work in return created value for the brand, expectations and reputation are such a powerful force for professional progress. In short I would like to say that the total result was far in excess of the sum of the parts! I wish you well in making your new realities and hope that you will contact me to discuss your ideas.